Like millions of other website owners, I use Google Analytics on LoveYourPudge. Google Analytics is a piece of software that grabs data about my visitors (you). It's something like an advanced server log.
I've also added simple sharing features to make it easier to share articles and pictures on services like Pinterest and Twitter.
The tracking information allows me to better understand the kind of people who come to my site and what content they're reading. This allows me to make better decisions about what kinds of content people are interested in seeing.
Occasionally, I will compile aggregate statistics about the number of visitors this site receives and browsers being used. No personally identifying data is included in this type of reporting.
All of my activity falls within the bounds of the Google Analytics Terms of Service.